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Technology Design
Posted by Bain on 9 July 2008 | 0 Comments
Design is a core brand attribute of ClearPoint. The word itself means many things to many people. Great design, for us, is about a certain naturalness of use. For the person experiencing the design, everything just seems to make sense. Conspicuously, it can be characterised feature-wise as much by what-is-in, as what-is-left-out. At it’s nub, design is carefully considered thought about how a solution (solution= process+capability+technology) is going to be used. It’s our view that design time is where the real intellectual creativity comes in, and why we believe so much in the value of talent. Design talent, coupled with technology and strong leadership, is absolutely the key to implementing great things. When mixed with new ideas, it sparks innovation and the results are spectacular from creating new markets (SaaS ERP), to breakthrough products (iPod, iPhone), to dramatic changes to existing business models (airline online booking). And what’s more – there is latent demand for (re)design everywhere. We are constantly thinking, challenging and wondering. Which industry is next?
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